5 Key Elements for Writing Stories that Convert into New Clients

5 Key Elements for Writing Stories that Convert into New Clients

You probably have heard how important is share your message through stories, because people will remember so much more of a story you share than just couple tips you give.

How many times you remember your own stories and think… imagine if people just knows a little about how that was for me…

I myself remember much the memories I have from all special moments with family, friends, school through stories that I experienced and in business is the same thing.

Every single day is a new opportunity to experience and share a story that connects with future clients and it’s good to remember the stories that relate with your ideal client and bring to life what is important to them, share that story.

Here are 5 key elements for you to include in your storytelling and this is specially for you who wants to connect and sell your offer online, add them up in your story to get even better results with your sales.

Let’s see the 5 Key Elements of Stories that Sell

1 – Matching: It’s about someone like your prospect

Who is the story you’re about to tell? Is it yours, a client of yours or is it from someone that inspired you? Decide who you are going to tell your story about, but think about matching with your avatar/ideal client.

Consider to remember points of their Belief system: What is the current situation, where they are, what are the things that your ideal client thinks.

What is their life like before, giving personal details, place, personality.

Add elements to create a picture in the mind of your ideal client before your start writing.

Points like place, family, friends, what do your persona desires, what are the things they’ve listened to before and concerns they start to have.

2 – Core Transformation: Before and after

Have a clear understanding of what changed, how things were looking before and how it is now.

Get a clear picture of how the prospect was struggling with a specific problem, for how long and describe the pains points and frustrations of your persona.

Then describe how you help your avatar and how their life looks different after they go through your program/product you offer.

3 – Adding Pain and Pleasure 

You’ve probably heard that you need to know your ideal client pain points and desires.

But WHY that is important?

People will buy because they are motivated to buy and when something is really bothering them or when they want a desire and trust that you’re the right person that can show them how to get those results that they want.

That’s why when you’re telling your story when you can give examples of how the painful moments feel like and what happened you can enrich your communication.

The same way is to add up what they are avoiding to do that is causing this painful moment?

Why aren’t they there yet?

Here is my suggestion…

Get really clear in their pain points & avoidance and include these points in some point of your storytelling.

Also tell them how you or your client in the story moved away to a new direction and got rid of those moments.

When you talk about the DESIRE they want…

AND also explain what it feels like for your persona to have that desire accomplished, connecting the desire of your ideal client to the product or service that you offer.

4 – Include both logical and emotional motivators

When you’re telling a story, make sure also to include emotional and logic elements, see what to focus below:


What emotional pain do they have? What are they avoiding? Get deeper into those points and explain the exact situations they’re going through.


What are the logical reasons why it is important to solve this now?

It’s going to save Time? Money? It’s being delayed? For how long? How much is it costing for them staying in the same place? How was it for you when you were in a similar situation?

5 – Preventing and overcoming objections

When people can see and believe in a bigger possible desirable picture, they don’t present many objections, but when they do, it is natural and they come up with a couple questions that you can answer when you’re telling your story.

What is the bigger picture they finally can see clearly? How was it for you?

What is preventing them from getting there? What was preventing you?

Is there any money objections you were facing, what it really was for you, was it really fear?  

Is this feeling moving the needle to them or preventing them from getting where they want to be? Is a block on the road they need to decide as well to overcome?

What do they desire? What is not possible because of fear? 

Not being able to earn enough money to afford living comfortably as example, postpone trips they desire.

What are they leaving behind when they decide to not take action on doing something different?

Using these items to your story to make it become more powerful and persuasive, you’re about to see an impactful change in the way your story connects.

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